About us
Three generations of the Ayer family have led this Gland-based structure, founded in 1992 by Jean-Marie Ayer and his son Christophe, later joined by Joakim in 2012 and renamed ideapub 2.0 in 2016. The team brings together complementary profiles, from strategic consulting led by Christophe to project management handled by Joakim, alongside design by Mélanie Colosov and development by Jean-Daniel Kneubühler. The scope of work covers communication strategy, visual identity and branding, graphic, editorial and video content creation, as well as web, e-commerce and advertising campaigns, complemented by a partnership with PixInside. Raiffeisen, EPFL, the City of Gland and Cronos Finances are among the references. Closeness, transparency and flexibility guide the relationship, with all creations handed over free of rights reservations.
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