Knowledge, examples and tools to help Swiss SMEs make better decisions.
Declining apprentice numbers, tight budget, high expectations: how AGVS Schaffhausen achieved full apprenticeship classes with a focused talent campaign. A case study by weisspunkt.
Budget levels, disciplines and sequence: the practical guide to marketing for Swiss SMEs. With CHF benchmarks, the five most common mistakes and a checklist for doing it yourself or outsourcing it.
A curated overview of 21 advertising agencies in Switzerland, from owner-led boutiques to network agencies, with short profiles, CHF benchmarks and selection tips.
A new website can easily cost CHF 30,000. Whether it delivers is decided beforehand. 5 assumptions you can test with simple user testing before things get expensive.
Data shows what's happening in the market. It doesn't show why. Which market research your SME actually needs, what it costs, and where professional support makes the difference.
Data shows what customers do. But not why they do it. 12 thinking errors that prevent real customer understanding, and how qualitative market research makes the difference.
Imagine an HR manager asking ChatGPT: «Which company offers payroll services for SMEs in German-speaking Switzerland?» The AI gives a direct recommendation — with three specific names.
Digital marketing isn't a single channel. It's a system of disciplines that need to work together. This guide explains all the key channels, from SEO and SEA to GEO and social media.
