Swiss platform
Hosted in Switzerland, data processing compliant with the Swiss FADP.
Tool for finding an agency
Pitch scoring with weighting profiles
Structured scoring across 8 criteria with 3 profiles for different mandate types.
Choose a weighting profile (Balanced, Strategy-heavy, Creative-heavy) and score each pitch across 8 criteria. The weighted overall score updates live.
Weighting profile
All criteria weighted equally. Default for unclear mandate types.
Overall score · Balanced
50 / 100
Solid — with reservations5/10 · Weight 12.5%
Does the agency understand your business model and can it weigh up strategic options?
5/10 · Weight 12.5%
Does the agency deliver original creative ideas or just string templates together?
5/10 · Weight 12.5%
Is there an experienced senior layer or are only juniors available?
5/10 · Weight 12.5%
Are fees, production costs and media budget cleanly itemised?
5/10 · Weight 12.5%
Does the agency have concrete cases in your industry and at your mandate size?
5/10 · Weight 12.5%
Are mainstream tools used? Are owner rights for your accounts clarified?
5/10 · Weight 12.5%
Monthly reports with conversion data and interpretation, or just automated dashboards?
5/10 · Weight 12.5%
Fair minimum term, clear exit clauses, owner rights for accounts?
Why profile-based weighting
A simple list of 8 equally weighted criteria often produces misleading results. Strategic understanding matters far more for a B2B consulting mandate than pricing transparency; creative quality matters far more for a brand advertising campaign than tooling. The weighting has to fit the mandate type.
Hence the three profiles: Strategy-heavy (B2B, SaaS, consulting, corporate), Creative-heavy (brand, advertising, lifestyle, premium), Balanced (unclear or hybrid mandates). The same set of pitches can differ by 10-25 points between profiles — which often changes the winner.
How the tool helps you
The tool forces you to judge every pitch against the same criteria instead of just recalling first impressions. That is especially valuable with 3-5 pitches, which blur together after several weeks of pitching. Note the score after each pitch — at the end you compare soberly rather than emotionally.
The score is a sanity check, not a substitute for the final decision. If your gut feeling strongly contradicts the highest score, criteria not captured here are often at play (cultural fit, chemistry with the lead contact). But when score and gut feeling agree, you have a better-founded decision.
Frequently asked questions about pitch scoring
How useful is quantitative pitch scoring?+
Quantitative scoring tools structure the decision but do not replace gut feeling. They help most when comparing several pitches that are not directly comparable — you force yourself to judge each criterion critically instead of relying on the overall impression. The score is a sanity check, not the sole decision criterion.
Why 3 weighting profiles?+
Strategy-heavy for B2B/SaaS/consulting/corporate (strategy and cases dominate), Creative-heavy for brand/advertising/lifestyle (creative quality and production depth dominate), Balanced as the default for unclear mandate types. The different weighting often changes the winner between two pitches.
How objectively can I score creative quality?+
Creative is subjective. But in a comparison of several pitches, your relative assessment is still informative. If you give agency A a 7 for creative quality and agency B a 9, that says something about your preference, even if an outsider would score differently. The tool reflects your view, not an objective truth.
Should I always score all 8 criteria?+
Yes, all 8. If you skip criteria (e.g. reporting not relevant for a one-off logo project), the default values distort the result. For genuinely irrelevant criteria (e.g. tracking setup for a print mandate), give the pitch the maximum value on that criterion so it has no negative impact.
Is my score saved?+
Yes, locally in your browser. The profile choice and all slider values are stored in localStorage. On reload or when you come back the next day, you will see the last state. If you want to compare several agencies, note the scores externally (e.g. a screenshot) before starting the next assessment.
What is a good pitch score?+
Above 75 is a strong recommendation — the agency is structurally a fit for your requirements. 50-75 is solid but with reservations — clarify the weakest criteria in a follow-up meeting. Below 50 you should reconsider the decision or look at more providers.
Straight to the providers in Switzerland
Advertising agencies
SEO agencies
Marketing agencies
Web design agencies
Branding agencies
Communications agencies
Communications agency SwitzerlandCommunications agency ZürichCommunications agency BernCommunications agency BaselCommunications agency WinterthurCommunications agency LuzernCommunications agency St. GallenCommunications agency ZugCommunications agency BielCommunications agency SchaffhausenCommunications agency Aarau
Creative agencies
Performance marketing
Performance marketing agency SwitzerlandPerformance marketing agency ZürichPerformance marketing agency BernPerformance marketing agency BaselPerformance marketing agency WinterthurPerformance marketing agency LuzernPerformance marketing agency St. GallenPerformance marketing agency ZugPerformance marketing agency BielPerformance marketing agency SchaffhausenPerformance marketing agency Aarau
About mmesh.ai
No commission
You contact providers directly after your briefing. No placement fee.
Neutral matching
Algorithmic recommendation instead of provider pitching.
Ready for the right agency?
Describe your project in a briefing. mmesh matches you with suitable Swiss providers. Free, no commission, no data shared without your consent.
Start briefing →