Knowledge, examples and tools to help Swiss SMEs make better decisions.
No in-house marketing team? Three models compared: freelancer for a single discipline, agency for coordinated channels, marketing flat rate for a fixed monthly amount. With CHF benchmarks, five decision questions and a checklist for flat-rate contracts.
Declining apprentice numbers, tight budget, high expectations: how AGVS Schaffhausen achieved full apprenticeship classes with a focused talent campaign. A case study by weisspunkt.
Budget levels, disciplines and sequence: the practical guide to marketing for Swiss SMEs. With CHF benchmarks, the five most common mistakes and a checklist for doing it yourself or outsourcing it.
A curated overview of 21 advertising agencies in Switzerland, from owner-led boutiques to network agencies, with short profiles, CHF benchmarks and selection tips.
