
Knowledge, examples and tools to help Swiss SMEs make better decisions.

Declining apprentice numbers, tight budget, high expectations: how AGVS Schaffhausen achieved full apprenticeship classes with a focused talent campaign. A case study by weisspunkt.

Budget levels, disciplines and sequence: the practical guide to marketing for Swiss SMEs. With CHF benchmarks, the five most common mistakes and a checklist for doing it yourself or outsourcing it.

A curated overview of 21 advertising agencies in Switzerland, from owner-led boutiques to network agencies, with short profiles, CHF benchmarks and selection tips.