4Trend — Peter ArnoldMarketing expert in Rothrist

4trend, led by Peter Arnold, monitors the behaviour of around five billion internet users and over two billion social media profiles. From this data, combined with real-economy metrics, the agency develops leading indicators that flag turning points early. The approach combines big data analysis, indicator engineering and trend research with digital marketing. The analyses cover 189 countries and are published as weekly reports. Indices delivered include the Aargauer Konjunkturbarometer, the Swiss Index and an export forecast for Allianz Trade. Custom indicators have been developed together with Aargauische Kantonalbank and Euler Hermes, among others. A recent project evaluated and ranked 21 major Swiss sporting events. The agency serves clients from finance, sports management, technology and regional economic development. Its guiding principle: stay one step ahead, predicting turning points with leading indicators.