across the line ltd — Andreas HumbelMarketing expert in Maur

"creative solutions = human insight + creative thinking" is the guiding principle of Andreas Humbel, who describes himself as a lateral thinker. His company across the line ltd. is based in Maur at Haldenstrasse in the Zürcher Oberland. The focus lies on connecting brand purpose with customer perception. Humbel works with concepts such as Brand Purpose, Connection Moments and Making Sense. He provides strategic consulting to organisations and develops communication strategies across multiple channels. The offering includes strategy and business consulting, presentations, workshops and market research. Methodically, the work follows a four-stage planning cycle. This considers the historical starting point, the desired target state, gaps in brand development and organisational learning along the way. The approach is aimed at organisations wanting to align their mission and vision with external perception.