Aksel CommunicationMarketing expert in Genève

Describing itself as a «Brand Shaper» and «marketing impressionist», this Geneva-based agency offers 360-degree communication and marketing built on storytelling. The branding side brings together graphic design, visual identity, storytelling, brand adaptation and art direction. The communication and marketing side covers strategy, digital and offline creative work, web design, SEO and SEA, UX, content production, community management, press relations, influencer campaigns, cross-media advertising and event management. The approach involves working solo or bringing together teams of independent creatives depending on the project's needs, from full concept development to ongoing consulting. Axelle Montmartin is the driving force behind the agency, with a clear focus on assembling top talent, «like putting together the dream team to produce an excellent album». Cited mandates include TVP Solar, the ITU, Luxury Tribune, the État de Genève and Trustqore Services.