Andreas Hornung TextkonzeptMarketing expert in Zürich

"Text – a shape-shifting little fellow": that's the mindset Zurich-based copywriter and conceptor Andreas Hornung brings to his work. He writes for advertising agencies as well as for direct clients large and small. His range spans headlines, slogans and treatments to brand names, blog posts and SEO-optimised web copy. He also develops entire campaigns, not just individual texts. Hornung's portfolio lists collaborations with numerous Swiss and international agencies, including Leo Burnett, Ogilvy, TBWA, Publicis and Havas. His client list includes brands such as ABB, UBS, Migros, Swiss, SBB, BMW, Heineken and PWC. Throughout, the text adapts to its context without losing quality. What drives him, he says, is the chase for ideas. This is how he combines conceptual thinking with clean, craftsmanlike writing across a wide range of formats.