Arizen GmbHMarketing expert in Zürich

Vision-based marketing is at the core of Arizen's work in Zürich. The agency focuses on SMEs and holds the view that companies with clear values, a strong identity and courage have the best chances of long-term success. It describes its approach as honest, creative and bold. The offering starts early: a Vision Statement and a Vision Workshop clarify positioning and self-understanding. The marketing concept builds on this, combining strategic direction with brand communication. With the MK360-CheckUp, Arizen assesses the current state of a company's marketing, while work on the Customer Journey sharpens the customer perspective. The Marketing Co-Pilot provides ongoing support. The agency is led by Glenn Jäger, who sees himself as a Future Manager. A blog covers topics such as operational marketing mistakes, artificial intelligence as a megatrend, and lead generation.