BASE-MarketingMarketing expert in Zürich

Since 1995, Dr. oec. HSG Luzi Rageth MA has run the consultancy BASE-Marketing. It targets companies looking to develop marketing at management level. Two approaches are central. With coaching, BASE-Marketing supports the internal marketing manager in all marketing matters, similar to a coach. With outsourcing, Luzi Rageth takes on the role of an external marketing manager, assuming line responsibility. This means the service can be used either as a staff or a line function. The approach is built on thorough groundwork in analysis, clear conceptual structuring and a strong understanding of communicative implementation. In addition, BASE-Marketing maintains a knowledge collection called «The Knowledge of BASE» as well as a discussion forum for client contributions. Reference projects and client testimonials round off the profile. Anyone seeking well-founded, conceptually sound marketing consulting backed by years of experience will find a specialised partner here.