Be SiouxxMarketing expert in Nyon

Marina Benkirane founded this business in Nyon to offer SMEs an outsourced, part-time marketing director as an alternative to a full-time hire. With twenty-five years of experience in B2B marketing, she works with technology and industrial companies across French-speaking Switzerland, Geneva, Lausanne and France. Engagements typically begin with a marketing audit, followed by defining positioning, strategy and brand. Lead generation draws on artificial intelligence, as does the steering of digital actions. The approach is agile, guided by a controlled budget and a clear measurement of return on investment. More than fifty companies are said to have been supported across French-speaking Switzerland and France; Serensys is among the named references. The fractional CMO model is the hallmark of this offering.