Beeli Strategy & Creative ConsultingMarketing expert in Zürich

Purpose as a strategic lever is at the core of this consultancy by Patrick Beeli. With over 20 years of advertising experience and former creative director roles at Havas Switzerland, Jung von Matt, Publicis and Leo Burnett, he combines strategic and creative thinking. The work starts with purpose and vision, moving through brand and communication strategy to creative execution. This includes corporate designs, campaign platforms and claims. A strong purpose is seen as a decisive factor for long-term business success and the basis of authentic brand management. Beeli holds degrees in Digital Management and Communication Design, along with certifications in Brand Leadership and Digital Strategy. Clients he has worked with include UBS, Migros, Coop and Swiss federal agencies. On the topic of corporate culture, he collaborates with partner Jean Pierre Kuhn. The focus is on organisations that see attitude and purpose as a means of differentiation.