Beling Thoenen Design GmbHDesign and branding in Zürich

«Content Driven Design» is BelingThoenen's guiding principle. The studio approaches design from the content outward, combining editorial concepts with strong visual systems. The focus is on editorial design and art direction, for instance for magazines and catalogues. This is complemented by branding and corporate identity, UX design including information architecture, as well as animation, packaging design and illustration. Creative direction, social media and digital strategy, and consulting are also part of the offering. A defining feature is the cross-media approach spanning print, digital and multimedia. Projects come from publishing, luxury brands, food & beverage, healthcare and the cultural sector. References such as Migros, American Express, Gault Millau, Schweizer Illustrierte, PKZ, Micasa and Tennis Club Zürich showcase the range between established Swiss publications and premium brands. Content clarity and design consistency work hand in hand here. The result is brand systems and editorial formats that closely interlink message and form.