BlackpenDesign and branding in Tolochenaz

CGI in the service of luxury brands sets this agency apart, based in Tolochenaz, in the Lausanne region. Brand positioning, visual strategy, 3D and CGI rendering, product storytelling and the creation of narrative worlds form the core of its activity. It sees itself as an extension of its clients' marketing teams, tasked with aligning positioning, visual systems and perceived value. The approach starts with clarity of positioning, then builds coherent visual systems and uses artificial intelligence as a tool for creative exploration. Jamila El Hajjaji steers brand perception and visual strategy there. Cited work spans demanding houses such as Nespresso, Chanel, Pictet, Hublot, Eres and Depeche Mode. The focus is on the strategic thinking behind every visual and the ability to reveal a brand's DNA through imagery.