Brand Focus GroupMarketing expert in Basel

A cooperative of legally independent specialist firms operating as a coordinated pool of expertise – that's how the Brand Focus Group in Basel is organised. Six partners combine interdisciplinary experience: Denis F. Berger covers legal and digital matters, Olivier Gachnang brings over fifteen years of eCommerce expertise, Markus Laub management consulting, Bernard Reber leadership and team development, Frank Schumacher sales with an IT background, and Pascal D. Staub chairs the group. Together, they advise mainly SMEs on strategic corporate and brand positioning, on developing and transforming business models, on coaching startups and spin-offs, as well as on leadership and team development. Second opinions and strategy reviews are also part of the offering. The partners describe their approach as entrepreneurial, holistic, values-based, and interlinked across disciplines. This gives companies going through periods of change access to bundled expertise from a coordinated partnership – from the strategic foundation through to implementation in day-to-day business.