brandAktuell AGMarketing expert in Baar

Employer branding and social recruiting for the Swiss labour market is spearheaded by brandAktuell from Baar, which positions itself as the country's leading personnel marketing agency. Eleven specialists in videography, HR, marketing and social media produce content, design employer campaigns and generate applications through social recruiting. The company is run by managing directors Aaron Auf der Maur and Devin Betschart. Concrete cases demonstrate the effectiveness of this approach: for Auto AG Schwyz, 105 applications for chauffeur apprenticeships were generated, resulting in two hires; for Möbel Pfister AG, 102 applications came in for a kitchen sales position that otherwise receives only one or two enquiries. In total, over 20,000 generated applications and more than 220 client partners are cited. In-house videography serves as a key differentiator, complemented by 250 m² of creative space and numerous hours of internal training each month. The target audience comprises companies that want to make their culture and values visible in the competition for skilled talent.