HERZVERSTAND® GmbHDesign and branding in Basel

Packaging design in all its depth defines the work of this Basel-based studio, founded in 2013, established under its current protected name in 2016, and converted into a GmbH in 2019. Founder Claudia Ripa, a graphic designer with a Swiss federal diploma and advanced professional examination, leads a small, specialised team and brings in a network of freelancers depending on project size. The process is structured into analysis of market, competitors, brand and strategy; creation covering redesign, relaunch, brand name and brand mark including trademark protection; realisation with artwork finalisation, photography, prepress and 3D visualisation; and a final stage of project management, quality assurance and print approval. References range from Coop Biscuits and Sirup to Berger Miel de Provence, Calida, as well as organic and Fairtrade products. Memberships in the Schweizer Grafiker Verband and VLI underline its professional grounding. Both SMEs and large enterprises are served.