im-gangDesign and branding in Aarau

Handcrafted, often illustrated graphic design defines the work of Melanie Eberhardt, who works in Aarau under the name im gang. Her approach can be described as a spark of an idea, a vivid layout and a deliberately restrained choice of typography, giving rise to visual identities with character. The range extends from logo design and startup packages to websites and printed materials such as adverts, flyers, posters and brochures, right through to trade fair appearances and comprehensive corporate design. Completed projects demonstrate the breadth of her work: a full brand identity for Silberschnur, the website and an anniversary card for Spline, an anniversary campaign for FuturX, a trade fair appearance for Lindmühle, and the look and feel for Aarvents Zauber. Illustrations add a personal, narrative touch to the work that sets it apart from interchangeable templates.