Imagio North Star GmbHMarketing expert in Basel

Why people abandon therapies, ignore products or embrace innovations — Imagio North Star in Basel gets to the bottom of these behavioural questions. The behavioural insight consultancy translates real-world behaviour into strategies for healthcare, medtech and life sciences. With its proprietary emotiva™ method, behavioural drivers are made visible in their real-life context, rather than simply asked about. Building on this are services such as psychographic profiling, patient engagement and customer adoption strategies, cross-country market research, UX research, service design and innovation consulting. The goal is to close the gap between project delivery and a genuine understanding of human needs. Clients credit the team with a rare combination of intellectual precision and human sensitivity; references include Roche, BAT and the Geneva Science and Diplomacy Anticipator Foundation GESDA. Health-tech startups are also among the clients.