Moka KommunikationDesign and branding in Zürich

Bringing strategy and design together is at the core of MOKA Kommunikation on Aemtlerstrasse in Zürich. Heidi Bernard works as strategist and designer, running projects in three steps. It starts with strategy, developed co-creatively using methods such as Service Design, Business Model Design, Lean Startup and Design Thinking. This is followed by creation, guided by the principle of reducing to the essential, spanning corporate and editorial design, screen design and storytelling. The third step is implementation tailored to each medium: publications, stationery, websites, webshops, newsletters, video production and DTP. The result: clear positioning, visual narratives and bold identities. The portfolio ranges from law firms such as Pflaum Law to consultancies and cultural and ecological initiatives such as Green City Spirit. MOKA is aimed at clients in the Swiss market who want to combine attitude with design.