About us
Gaming, esport and nerd culture are MYI's speciality. «We speak Gaming. Nerd. Esport. Orcish. Cosplay. Pop-Culture. Passion.» sums up the attitude in a nutshell. As a full-service agency, MYI supports brands from concept to execution. This includes marketing campaigns, brand positioning and event management. In social media, channels such as TikTok, Instagram, Reddit and Discord are played out, tailored to the respective community. Add to that esport and gaming activations as well as the organisation of tournaments and conventions. The goal is credible access for major brands to gaming and fan audiences. The client list includes names such as Swisscom, PostFinance, Roche, Samsung, Cisco, Epic Games and Riot Games. The work has won multiple awards, including ADC and DCA honours, the BAM Award, Sponsoring Excellence and the Xaver Award. One small self-promotional detail: a Space Invaders game can be launched on the homepage.
Looking for a different expert?
Create a briefing in 5 minutes and receive matching suggestions — free and with no obligation.
Start briefing →