NERDS Agency AGMarketing expert in Zürich

"Digital marketing – just different": Guided by this motto, Nerds Agency from Zurich draws on nerd culture to energise brands. It was founded by Chris Glaus and Alina Limacher, who run the company as Managing Partners. The range of services spans campaigning with creative content, social media as well as live and influencer marketing, through to digital marketing with storytelling and tribal marketing, and branding including employer branding. In the strategy field, the team analyses consumers and target audiences and derives concrete action plans from this. Approaches such as gamification and community building shape the agency's work. It rests on five pillars: knowledge, creativity, passion, technical skill and community orientation. Nerd culture is understood here as a broad field encompassing gaming, fantasy, sci-fi and superheroes. Clients include Zweifel, Swisscom, RE/MAX, Lidl and JBL.