About us
Strategy, identity, influence for change – since 2001, Neutral has been bridging culture and business to create impactful communication. The Zurich agency at Wasserwerkstrasse 129 draws on architecture, art, design and science to tell its clients' stories in a more compelling way. At its core are brand development and repositioning, strategic communication and storytelling, as well as corporate identity and corporate design. This is complemented by influencer campaigns and partnerships, PR and reputation management, and social media strategy. A distinctive feature: Neutral also curates art exhibitions and collections and programmes events and activations, blending cultural and commercial formats. The agency's industry focus is on luxury and fashion, with names such as Cartier, Bally and Balenciaga, alongside art and culture around Art Basel and museums, design and furniture, financial services, tourism and retail. The agency positions itself as a partner for identity, influence and thought leadership.
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