Ogilvy AG (Switzerland)Marketing expert in Zürich

"We make brands matter" and "turn science into communication": these guiding principles define the positioning of the Swiss branch of Ogilvy, a WPP Group company. One focus is health communication. The agency works for prescription medicines, OTC products, cosmetics, nutrition and medical devices, translating scientific content into understandable messages. The range of services spans advertising, branding and content through to strategy, social media, experience and tech, as well as PR and influence. Campaigns are built around big ideas, while social content combines data, insights and targeted targeting. Strategy work covers areas such as brand purpose and customer insights. Central to this is the aim of letting human emotion resonate even within technology-driven solutions, strengthening brand reputation and cultural relevance. For its advertising work, the agency points to the awards it has won.