PACE Group AGMarketing expert in Zürich

Sport and entertainment form the playing field of PACE Group AG. The agency positions itself as a marketing partner for major sports events, operating from Zürich and Lausanne, complemented by offices in London, Milan and Cape Town. At its core lies the connection of commercial strategy, marketing expertise and consistent execution. PACE unlocks revenue streams, maximises the value of sponsorships and develops campaigns for ticket sales. This is complemented by sponsorship activation, event marketing and digital activations that reach audiences in the millions. References include the UEFA Women's EURO 2025, positioned as a cultural phenomenon, as well as sponsorship marketing around the FIFA World Cup 2022. According to its own statements, the agency has contributed to over six global sports events, whose combined audience exceeds one billion. The team brings together strategists, marketing professionals, creatives and digital experts. The ambition: shape products to win, grow audiences and create value.