PIGMENT DESIGN (Gregory Page)Design and branding in Zürich

Typography is at the heart of Gregory Page's work. The graphic designer develops bespoke typefaces, each one built from a project's underlying concept. For music videos by Swedish artist Tove Styrke, for instance, custom types were designed specifically for the purpose. Alongside lettering and typeface development, building visual identities is core to the work: logos, monograms and brand applications across various touchpoints. A clear focus lies in the music and entertainment field, including album design and artist branding for labels such as Sony Music. The portfolio extends further, though, spanning fashion and eyewear brands like CHIMI and Axel Arigato, technology clients, as well as cultural and non-profit organisations. Self-initiated projects such as the display typeface «Eclect Burger» — a geometrically shaped font with extreme contrasts and angles — reveal an affinity with experimental typography. What stands out is the consistently project-driven approach: type isn't selected but newly created for each visual narrative.