PLUS MINUS, A. DandresDesign and branding in Biel/Bienne

Plus Minus is run by designer Audric Dandres, whose work focuses on Art Direction, Brand Identity and Packaging Design. The portfolio spans over 40 projects, ranging from editorial and book design to visual merchandising and advertising. A close connection to the world of luxury watches stands out: names such as Omega, Patek Philippe, Vacheron Constantin and Audemars Piguet appear on the site. Alongside these are beverage brands such as Fiol Prosecco, Aeras and Otto Beer, as well as work for Swatch and the Antoniotti real estate project. Sport is also represented, for instance with certificates related to the Tokyo 2020 Olympic Games. Cultural and culinary projects such as Lux Immersive Arts, Quartetto di Milano and Kimchi Wagon round out the spectrum. This range reveals a designer who moves between high luxury, consumer goods and culture, always approaching visual identity as a whole.