Pointers GmbHMarketing expert in Zürich

Premium B2B publications for key sectors of the Swiss economy form the core of Pointers' work. The Zürich agency combines journalistic storytelling with audio formats and targets leading business segments. Its range of services spans print media, podcasts and social media, as well as B2B content marketing, strategic communication, PR and brand positioning. The focus is on not just telling stories but bringing them to life, incorporating the voices of industry experts. The company is led by Lorraine Acar as CEO and founder, and is based on Schärenmoosstrasse in northern Zürich. Pointers thus combines editorial depth with modern distribution channels, addressing above all organisations seeking to reach professionally demanding audiences.