Sara Wirz, KommunikationsberatungMarketing expert in Luzern

Bringing brands to life in physical space — that's Sara Wirz's speciality. Based in Lucerne, she advises companies on integrated communication, from strategy through concept to implementation. Her work covers project management, content strategy and support across all customer touchpoints. At the core is the spatial staging of brands and messages, combined with thorough touchpoint analysis and brand management. Her professional background includes a Master's in Corporate Communication from the Università della Svizzera italiana in Lugano, complemented by an MAS in Design Engineering and Innovation from the Hochschule Luzern. Before going independent, she spent six years as a consultant and project manager at an experiential communication agency. She has worked independently since 2017, for listed companies as well as SMEs in B2B and B2C. For implementation, she draws on a network of specialists. She also chairs the Luzern Design association.