scharfsinn micha eicherMarketing expert in Luzern

Scharfsinn is a communications agency living up to its name — sharp thinking is built into the brand. The Lucerne-based team combines two disciplines usually kept apart: copywriting and photography from a single source. The focus is on corporate photography, employer branding images and visual communication, complemented by storytelling, copywriting and communications consulting. The agency captures people, businesses and architecture in unconventional ways. Its guiding principle is «genuine, unique and coherent» — direct, unpretentious stories with personality. Journalistic rigour meets professional design, resulting in bookazines, customer magazines, books and website content. Scharfsinn also offers photo workshops and retreats. A dedicated contact person supports projects from start to finish. The aim: to combine unconventional perspectives with practical methodology, creating communication that feels human and stays memorable.