Schwarzhochzwei GmbHDesign and branding in St. Gallen

"We love black. And yet we see the world in quite a lot of colour": this is how Schwarzhochzwei GmbH positions itself. Behind the studio are two passionate designers. Their focus is on packaging design and graphic design. For them, packaging is more than just an attractive wrapper. They think from the consumer's perspective and factor product psychology into their design work. Their working process is iterative and self-critical. Drafts are repeatedly put on a mental shelf and reviewed. Anything that doesn't convince is discarded – until a solution emerges that hasn't existed in this form before. The two draw inspiration from art, fashion and architecture. This standard shapes every project: rather than settling for quick routine, Schwarzhochzwei looks for packaging that stands out and stays in people's minds. Design and concept are closely interwoven throughout.