STEIGERTEXT Tanja Steiger-FreulerMarketing expert in Basel

Texts that don't just inform but make something felt: that's what Tanja Steiger-Freuler focuses on with STEIGERTEXT in Basel. As an independent copywriter and concept developer, she tells a product's story in a way that brings out its distinctive character. Her work covers copywriting and content, campaigns, blog and editorial texts, claims, as well as texts for branding and corporate communications. This is complemented by concept and strategy, social media content, and search-engine-optimised writing. Beyond writing itself, she advises on communication strategy and website optimisation. For larger assignments, she works with graphic designers and digital specialists, putting together packages of copy, design, and programming. Her professional background combines a degree in the humanities with many years of agency and marketing experience. She works both as an independent consultant and as a freelancer for advertising and communications agencies. Her studio is located on Rebgasse in Basel.