Stephan Bochsler ConsultingMarketing expert in Aeugst am Albis

Head, hand and heart – that's how Stephan Bochsler sums up his strategy consulting. Based in Aeugst am Albis in the canton of Zürich, he supports mainly service companies with brand strategy and market development. The focus is on brand positioning and brand analysis, defining brand values, and integrated corporate communication. This is complemented by marketing and communication planning, building suitable marketing organisations, and revising brand and logo appearances. A particular emphasis is placed on aligning brand behaviour with employees. Bochsler brings solid practical experience: until the end of 2009, as a member of the executive board, he was responsible for marketing at Zürcher Kantonalbank, leading a team of over 50 people and managing a budget of around CHF 45 million. Positions at Credit Suisse and Zuger Kantonalbank, as well as several years of agency experience, round out the picture. His credentials range from an HWV degree in Zürich to the Advanced Executive Program at the Kellogg School.