The Content Club GmbHMarketing expert in Luzern

At the heart of this agency is patient communication, understood as empathetic and effective engagement with those affected. Guided by the principle «Content that connects, inspires, empowers, informs», the team develops patient engagement strategies and facilitates roundtables, townhall discussions, co-creation workshops, patient journey mapping and patient advisory boards. Content work spans interviews, articles and podcasts as well as patient materials in print brochures and digital formats. This is complemented by social media campaigns, omnichannel communication, video production and graphic design. Building and supporting patient organisations, along with workshops and training, are also part of the offering. Proprietary platforms such as «Leben mit Krebs» and «Leben mit Schmerz» reflect the thematic focus on chronic conditions. Sandra Huber and Nadine Gantner are responsible for the agency. Clients named include pharmaceutical companies such as AbbVie, AstraZeneca, BMS, Gilead, GSK, MSD, Roche and Takeda. This positions the agency at the intersection of healthcare topics and credible, patient-centred communication.