The Happening GmbHMarketing expert in Zürich

«Move Hearts. Move Markets.» – The Happening GmbH positions itself as an experiential marketing agency that consistently turns attention into action. The guiding principle «Wow ist gut. Wirkung ist besser» («Wow is good. Impact is better») captures this focus. Based in Zürich and active worldwide, the company is part of PUNKTURE° – The Future Activation Company. The work is structured around three pillars: Movement Architecture covers strategy, co-creation and story development; Experience Creation stands for live marketing and brand experiences, whether live, virtual or hybrid; the Interaction & Future Engine combines participation, AI integration and impact measurement. The focus is on immersive, multisensory and participatory brand activations. The agency cites measurable results such as plus 20 percent engagement through interactive formats, plus 40 percent reach through hybrid extensions, and plus 25 percent higher conversion for product launches. One testimonial comes from the Head of Marketing & Communications at LGT Group Holding.