zweipunkt AGMarketing expert in Basel

Under the guiding principle "Data. Technology. People.", zweipunkt AG from Basel focuses on Data, Analytics and AI. The goal is to translate data into effective decisions for marketing and business. The offering starts with data strategy and consulting, extends through tracking and MarTech implementation, and includes analytics audits and data governance. In engineering, the agency delivers data integration, ELT/ETL processes as well as data platforms and architectures. Business intelligence and data visualisation handle the evaluation, complemented by UX and conversion insights. Data activation via CDP and reverse ETL makes data usable; as a team extension, zweipunkt offers Analytics as a Service. Work is carried out using tools such as Google Analytics, Tag Manager, BigQuery, Tableau, Looker Studio, PowerBI and Tealium. The website features over 60 client logos, including Roche, Novartis, Google, Migros, Zurich and ETH Zürich.