Herzog Neue Medien & MarketingMarketing expert in Baden

Sascha Herzog runs a marketing office in Baden that serves as an outsourced marketing department for small and medium-sized businesses. Rather than a single hire, a network of designers, developers, SEO specialists and PR professionals is on hand, assembled as needed for each task. The service scope ranges from strategic planning – target group analysis, sales funnel, KPI systems, pricing strategy – to operational work such as newsletters, content, print materials and website maintenance, through to design and branding with corporate design, logos, moodboards and illustrations. Performance topics such as search engine optimisation and keyword research are also covered. Work is carried out in agile cycles of two weeks to two months, accompanied by monthly review meetings and a fixed process of understanding, proposal, implementation, results review and roadmap adjustment. The guiding principle is to first determine the right marketing, then execute it right. This results in an offering that combines strategy, implementation and review in an ongoing cycle.