Prufrock AGMarketing expert in Zürich

"The corporate story creates not just identity, but identification." This is the ambition driving Prufrock AG on Carmenstrasse in Zürich in its work on Narrative Change. At its core, the aim is to make organisations more agile through storytelling and align their identity with strategic goals. The approach starts with Identity and Story, covering vision, values, purpose and company history. This is followed by Story Design, encompassing visual identity, naming, graphics, UX and copywriting. The stories are then activated as Corporate, Employer and Product Brand. Consulting and coaching for transformation, as well as individual coaching, round out the offering. Own initiatives include the NECTAR card set for transformation work and BOLD, developed together with Impact Hub Zürich for the middle generation. References include UZH, ETH Zürich, Canon, VIU, the Rivella Group, Camille Bloch, Franke, Creation Baumann and Equinix, some spanning more than twelve years. Clients come from education, industry and consumer goods.