viceversa GmbHMarketing expert in Bern

"speak to spark" is the guiding principle of viceversa from Bern. At its core is the viceversa principle: taking the perspective of customers and employees to build resonance and trust. The consultancy on Schwanengasse combines brand strategy, storytelling and team development. Specifically, it works on strategic positioning, communication strategies and performance branding. Organisational culture, leadership sparring and team empowerment are also part of the offering. The company is led by Markus Aerni, who has assembled a think tank of experts from various disciplines. According to its own information, viceversa brings 18 years of experience. The client list includes Migros, Lidl Schweiz, Abbott, Bristol Myers Squibb, Swiss Olympic, Swiss Volley, the Krebsliga, the Academia Engiadina and the Hotel Schweizerhof, among others. This places the agency at the intersection of brand management, communication and corporate culture.