maku consultingMarketing expert in Baden

Identifying and closing revenue leaks in B2C business is the starting point of Pascal Kuptz's consulting work, drawing on around ten years of experience from Baden. Topics range from diagnosing hidden revenue leaks to conversion optimisation and customer retention, through to CRM implementation and its adoption within teams. The focus is on the entire journey from prospect to loyal customer, based on a methodology called the Human Growth Cycle with its three tracks: acquisition, retention and adoption. Industries such as automotive, travel and aesthetic medicine are typical fields of application. Measurable results back up the approach: at aesthetic clinic Smoothline, the follow-up rate rose from 50 to 100 percent, while travel provider DERTOUR Suisse saw conversion increase from 19 to 32 percent. Other references include AMAG, Skoda, Audi, Johnson & Johnson, Kuoni and Ykone.